Do you like trees? By clicking here to like the photo of a forest on my Instagram, you could help reforest areas around the world!
To do this I’ve partnered with Ch8se, the first eco-humanitarian clothing line to donate all of their advertising budget to good causes like clean water and fighting hunger. They launched their reforestation campaign – #Like2Plant – on the International Day of Forests last week and have already managed to plant 650 trees thanks to Instagram likes alone, so have relaunched the project from now until the 15th April.
After this period is up I’ll get a tracking code to see what impact we had – click here and like my photo, and tag your friends to multiply your impact! 100 likes = 1 tree, so let’s see how many trees we can plant this week!
About the Project
To ensure their advertising budget is spent effectively and has a lasting impact, Ch8se’s reforestation project is carried out in partnership with the Eden Reforestation Project, one of the biggest reforestation organisations working in locations such as Madagascar, Nepal and Haiti. These projects are all socially inclusive, in that they pay local villagers to plant the trees and therefore provide them with an income to support their families. By involving locals, not only does the community benefit, but the forest will also flourish and provide a home for vulnerable wildlife species. To see how reforestation transforms lives, check out the videos below:
Much thought also goes into the types of tree planted in each location. Depending on the needs of the community, food trees such as Mango and Papaya may be grown, or native varieties such as Teak, Acacia and Mangroves. You can check out maps of the locations of the main reforestation areas below:
As well as liking my photo, another great way to support this work is to buy eco-friendly clothing from Ch8se, as one t-shirt could feed a child for 20 days and a sweater could plant 102 trees! To find out more, visit Ch8se’s Instagram here and check out the link in their bio. You can also support them on Indiegogo or their site at the links at the bottom of this post.
It’s fantastic to see a company choosing to go against the norm and support worthy causes rather than generic advertising campaigns. Ch8se truly believe that their consumers want to use their spending power to make a difference, and they rely purely on word-of-mouth to spread the message about their revolutionary approach to business. By buying their products and using social media to “advertise” for them, we can all make a measurable difference to the environment and people’s lives. And when all we have to do is double-tap a photo or order a sweater, why wouldn’t we make that choice?
Support Ch8se on Indiegogo: https://www.indiegogo.com/projects/ch8se
…Or visit their website: http://www.ch8se.com